Inte Q Ranked as a Strong Performer in Customer Loyalty by Independent Research Firm
Inte Q, a leader in CRM, loyalty, and paid tier programs is proud to announce that they have been rated a ‘Strong Performer’ by Forrester Research in the recently released report, The Forrester Wave™: Customer Loyalty Solutions, Q3 2017.
The report calls to attention that Inte Q has revamped nearly their entire business. “Change is the name of the game for Inte Q…all of this transformation gives Inte Q a more focused position in the market,” stated Forrester. Over the last year, Inte Q has hired a new CMO and COO, and pivoted its offering from a largely
customized, full-service one to a more productized one focused on delivering paid-tier loyalty programs at zero cost to brands.
By overhauling the go-to-market message to focus on creating “Customer Love” and launching a proprietary “Customer Love Score,” Inte Q is able to help brands track against transactional, emotional, and brand measures. Inte Q is one of only four vendors cited by Forrester that have developed or are developing
frameworks to help clients design programs that address and measure the impact of customer emotion.
Forrester also stated that Inte Q’s customers “find Inte Q to be a responsive strategic partner” and one client described Inte Q’s people as “smart, humble, and enjoyable to work with.”
“Our biggest strength lies in our ability to relate to and understand our clients and their customers. By adding individuals to our team with extensive experience on both the vendor and client side, we understand how to make client relationships work really well.” stated Chris Duncan, Chief Marketing Officer of Inte Q.
“I could not be more proud of our company for this significant accomplishment and recognition. We have worked extremely hard to be at the forefront of developments in our industry and are enthusiastic about bringing the “Customer Love Score” to the marketplace.”