Riding Loyalty’s Wave

How paid-tier programs are stirring up customer engagement

With the abundance of loyalty programs, it’s no wonder consumers have become immune to enrollment offers and incentives. And yet, paid-tier programs are paving new ground in this mature field. In a tough competitive market, retailers as diverse as Restoration Hardware, GameStop, Frank + Oak and Amazon are using paid-tier programs to take customer engagement, customer loyalty and incremental revenue
to new heights.

So what is the allure? In this paper, we will explain:

  • Why paid-tier loyalty programs are so popular
  • How they work
  • What are the benefits?
  • What brands are using this approach successfully?

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