Loyalty Tip: Think Beyond Products & Purchases
Today’s consumers no longer want to simply purchase a product – they want to purchase an experience.
The strongest brands are those that think holistically about the experience they offer – from the emotional effect they have on the consumer to the sense of social identity they create among customers.
Brands can no longer simply communicate. They must connect.
Creating the optimal brand experience will help engage customers, retain them and keep them happy. Today more retailers are reaching beyond traditional points-based loyalty programs to strengthen brand affinity and engage their customers with experiences that keep them coming back. Don’t get caught in the trap of developing loyalty program strategies that are narrowly focused on what products your customers buy and how often. Think about the story you are telling…and the story your customers will tell about you.
Want more? View our 2018 Customer Loyalty Guide to discover 10 ways you can make customers fall in love with your brand and get more value out of your loyalty program in 2018