Free vs. Fee: Will Customers Pay for the Right Premium Loyalty Program?

VIP, MEMBERSHIP OR PREMIUM LOYALTY PROGRAMS

With the abundance of loyalty programs in the market today, it’s no wonder consumers have become immune to offers and incentives. Yet, premium loyalty programs (often called VIP, Membership, or Paid Loyalty) are paving new ground in this mature field. In a tough competitive market, retailers as diverse as Amazon, Restoration Hardware and GameStop are using premium loyalty programs to take customer engagement, customer loyalty and incremental revenue to new heights.

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WHAT’S INSIDE?

  • What is premium loyalty?
  • Free vs. Fee
  • Will customers pay for loyalty?
  • In free loyalty, what’s the risk?
  • Who’s doing premium loyalty well?
  • Is premium loyalty right for you?