Free vs. Fee: Will Customers Pay for the Right Premium Loyalty Program?

VIP, MEMBERSHIP OR PREMIUM LOYALTY PROGRAMS

With the abundance of loyalty programs in the market today, it’s no wonder consumers have become immune to offers and incentives. Yet, premium loyalty programs (often called VIP, Membership, or Paid Loyalty) are paving new ground in this mature field. In a tough competitive market, retailers as diverse as Amazon, Restoration Hardware and GameStop are using premium loyalty programs to take customer engagement, customer loyalty and incremental revenue to new heights.

Download our NEW Premium Loyalty Guide to Learn More

WHAT’S INSIDE?

  • What is premium loyalty?
  • Free vs. Fee
  • Will customers pay for loyalty?
  • In free loyalty, what’s the risk?
  • Who’s doing premium loyalty well?
  • Is premium loyalty right for you?

DOWNLOAD: 2018 Customer Loyalty Guide

Brands want to capture consumers’ attention, but there’s one thing they want more:

THEIR LOYALTY

In a world where competitors are simply a click away, customer loyalty is more important than ever. If you want your customers to be loyal, you can’t treat them like everyone else. Doing more for your customers in 2018 will help your loyalty program do more for your bottom line.

Inte Q has developed a 2018 Customer Loyalty Guide that explores 10 ways you can get more value out of your loyalty program this year.

Fill out the form below to view Inte Q’s 2018 Customer Loyalty Guide:

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Riding Loyalty’s Wave

How paid-tier programs are stirring up customer engagement

With the abundance of loyalty programs, it’s no wonder consumers have become immune to enrollment offers and incentives. And yet, paid-tier programs are paving new ground in this mature field. In a tough competitive market, retailers as diverse as Restoration Hardware, GameStop, Frank + Oak and Amazon are using paid-tier programs to take customer engagement, customer loyalty and incremental revenue
to new heights.

So what is the allure? In this paper, we will explain:

  • Why paid-tier loyalty programs are so popular
  • How they work
  • What are the benefits?
  • What brands are using this approach successfully?

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