Credit card and CRM programs were not capturing a significant portion of sales and the current CRM top-tier benefits had significant cost.
Developed a loyalty program that is fully integrated with the store credit card and delivers value above and beyond the existing CRM + credit card (PLCC) program.
Increase in Comp Sales
Increase in Spend per Member
Transaction Increase from Top 20% of Members
Increase in Engagement from New Customers
Implemented a loyalty program that drives sales, and increases retention in addition to a CRM + PLCC rewards program.
This large department store retailer is an American discount men’s and women’s department store chain with over 260 stores in 29 states. The stores carry recent trends in clothing for both men and women, as well as home decor and accessories at discounted prices.