This specialty retailer wanted to drive lower ticket/higher traffic side of the business by lowering the earnings threshold of the rewards program and adding a multiplier to the retail purchasers.
Tested for 180 days at various combinations of lowered threshold earnings and members; issued all members with existing balances above the lower threshold a rewards, regardless of last purchase date.
Target accelerated earnings (either through lower threshold for earning or points multipliers) to specific segments to incent less engaged members through reward issuance while removing top members who don’t need the incentive and lead to margin erosion.
Increase in Reward Redemption
Reduction in Reward Overspend
Reactivation of Inactive Members
Generated in Overspend per $1 Spent
Through revisions to this retailer’s rewards program we were able to increase rewards program enrollment, new member engagement, and reward redemption.
This specialty retailer provides tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourself-er; commercial auto parts delivery; and fleet maintenance and repair to customers across the U.S.