Engaging Inactive Credit Cardholders
- An international provider of payment processing and banking software services with over 20,000 clients wanted to focus on reactivating accounts.
- A large number of inactive accounts – a strategy to reactivate was needed
- Developed a full turnkey reactivation program with over 5,000 locations participating
- Program includes data reception and processing, level calculation and a customized, five-piece marketing communications portfolio
- Program developed is now a proven product that reverses detrimental account inactivity, transforming dormant consumers into active, loyal cardholders who choose this card time after time