Engaging Inactive Credit Cardholders


  • An international provider of payment processing and banking software services with over 20,000 clients wanted to focus on reactivating accounts.
  • A large number of inactive accounts – a strategy to reactivate was needed


  • Developed a full turnkey reactivation program with over 5,000 locations participating
  • Program includes data reception and processing, level calculation and a customized, five-piece marketing communications portfolio
  • Program developed is now a proven product that reverses detrimental account inactivity, transforming dormant consumers into active, loyal cardholders who choose this card time after time



of Reactivated Cardholders Still Use their Card after One Year


Reactivation Rate on Dormant Accounts

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