Engaging Inactive Credit Cardholders

CHALLENGE

  • An international provider of payment processing and banking software services with over 20,000 clients wanted to focus on reactivating accounts.
  • A large number of inactive accounts – a strategy to reactivate was needed

SOLUTION

  • Developed a full turnkey reactivation program with over 5,000 locations participating
  • Program includes data reception and processing, level calculation and a customized, five-piece marketing communications portfolio
  • Program developed is now a proven product that reverses detrimental account inactivity, transforming dormant consumers into active, loyal cardholders who choose this card time after time

RESULTS

35%

of Reactivated Cardholders Still Use their Card after One Year

50%

Reactivation Rate on Dormant Accounts


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