Enhancing the Loyalty Experience by Offering New Benefits

OBJECTIVE

  • One of the world’s largest hotelier chains wanted to utilize every opportunity to provide a superior customer experience and, at the same time, enhance customer loyalty to the brand
  • Offer a distinct set of new benefits that resonate with customers

SOLUTION

  • Generated incremental membership by offering a robust set of new, “member-only” benefits at a lower price point
  • Created a multi-channel marketing acquisition strategy to generate incremental memberships
  • Customers receive significant savings through this hotelier’s benefits program
  • Created a positive customer experience and strengthened brand affinity

RESULTS

YEAR 1

$4.3 Million
Incremental Revenue

17,000+
Enrollments

YEAR 3

$11 Million
Incremental Revenue

45,000+
Enrollments


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