Is Social Media Marketing Necessary?

Is it necessary for every marketing company to have a website? If the answer is yes, then every marketing company should also have a social media presence because having a standalone website will not be sufficient to drive their brands' message.…

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Email Segmentation

Email segmentation. Have you ever heard of it? Marketo, a marketing software company recently discovered the relationship of customer engagement within email segmentation.…

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Real-Time Marketing

News travels faster than ever before and for marketers this means that their advertisements need to keep up. Real-time marketing help keeps companies relevant during major events.…

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"Conversation-Worthy" Content

Shocking results from HubSpot show that an advertisement banner has around a .01 to .04% click rate. HubSpot also points out that 50% of clicks on a mobile advertisement, are on accident.…

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Loyalty Marketing

How many businesses can you think of that provide a loyalty program and keep up with social media? In today's world, it's deemed a necessity to supply both as well as countless others.…

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Social CRM: What's That About?

There has been a huge push in recent years toward adding social media to business' marketing plan. Those that add social media see a increase in brand presence and identification on and off social media sites.…

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