Supporting Loyalty Marketing through Social Media
How many businesses can you think of that provide a loyalty program and keep up with social media? In today's world, it's deemed a necessity to supply both as well as countless others. Social Media Today suggests 5 tips that help support a loyalty program through social media.
Customers love companies that offer social media incentives to their customers. It can be as simple as providing a discount on a purchase or a free gift.
Whether positive or negative, companies can change or reinforce a customer's opinion. There's a great opening here, it's your chance to turn a negative review into a positive one or thank a customer for their business.
Embrace those who "check-in" on Foursquare and Facebook by offering a discount or a freebie. It's a great way to entice your customers- they'll usually spend more too!
Customers love talking about brands on their social media profiles-why not join the conversation? You can find out the likes and dislikes of your customers or even of your brand or product.
Creating an exclusive feel to a loyalty program is extremely important. VIP members may receive special birthday discounts, event invitations, merchandise announcements, etc. You may not even know it but most of the time membership is FREE!
At Inte Q, we have had many clients offer similar promotions as a part of their loyalty campaigns. Right now, VIP programs are big on our list. So the next time you're in your favorite store, browsing your favorite website or just scrolling Facebook or Twitter- check to see if they have a loyalty program AND JOIN!