Inte Q Greets PAPYRUS As New Client
Oakbrook Terrace, IL, January 12, 2015 – Inte Q, a leading customer loyalty program and CRM services provider, has been selected by the Schurman Retail Group, the largest privately held specialty retailer of personal expression products in North America, to manage and enhance loyalty program services for PAPYRUS, a favorite retail destination for elegant, fun, and intimate cards for any occasion. As part of this multi-year agreement, Inte Q will build on “Perks by PAPYRUS”, its unique loyalty program experience, adding opportunities for customers to receive new offers and benefits to help ensure customers access and enjoy the full range of PAPYRUS products.
“PAPYRUS products touch customers’ hearts and imagination, providing a unique opportunity to build loyalty and preference with product experiences,” said Steven Kietz, president of Inte Q. “We are very excited to leverage our deep understanding of retail consumer behavior, technology and services to create a successful multi-channel experience for PAPYRUS.”
Inte Q’s history starts with one of the first retail loyalty programs in America, a fact that underscores the company’s rich understanding of the retail industry and experience designing and executing strategies enabled by technology, insights and services. Inte Q has a reputation for excellence in the development and deployment of scalable, successful programs that reward and grow customer value and engagement.
“We were impressed by Inte Q’s firm grasp of the specialty retail customer and the experience we want to deliver,” said Nelson Tejada, Chief Merchandising Officer for PAPYRUS. “With their methodology, strategies and ability to measure the value of a customer, we are confident that the program we launch will have significant customer appeal and will drive results for our stores.”
Inte Q has leading edge expertise in optimizing marketing programs for higher levels of customer attraction and retention. Using advanced technology and expert skills in data modeling and analysis, Inte Q delivers marketing programs that provide a measurable structure for tracking, recognizing and rewarding customer buying behaviors that result in a higher level of shopping engagement and increased levels of profitability.
About Inte Q
Inte Q has a proud heritage of providing customer attraction and retention solutions for businesses starting with the first ever business loyalty program. Relied upon by industry-leading retail brands and financial institutions, Inte Q’s services and solutions include program strategy, communications planning and execution, creative, decision support analytics, and nimble technologies for data measurement, modeling and analysis. For additional information, please visit www.inteqinsights.com.
PAPYRUS has 190 locations in the United States and Canada. It was founded in the family kitchen of Marcel and Margrit Schurman in 1950 in the San Francisco Bay area. The brand name originates from the earliest form of paper created from the PAPYRUS plant. PAPYRUS has become a favorite retail destination for elegant, fun, and intimate cards for any occasion. PAPYRUS products create and celebrate special moments in people’s lives. PAPYRUS recently expanded to open unique shop-in-shop boutiques within its stores, featuring NIQUEA. D gifts. NIQUEA. D features irresistible treasures that blend old world charm and new world glamour. For more information on PAPYRUS and NIQUEA. D, please visit PAPYRUS and NIQUEA. D.
ABOUT SCHURMAN RETAIL GROUP:
Schurman Retail Group is the largest privately held specialty retailer of personal expression products in North America. Established in 1950 as an importer of European paper products, the company now comprises a dynamic family of more than 400 retail stores and four retail brands: PAPYRUS, NIQUEA. D, Carlton Cards and American Greetings.
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