Expert Insights Webinar
Free vs. Fee: Will Customers Pay for the Right Premium Loyalty Program?
With the abundance of loyalty programs, it’s no wonder consumers have become immune to enrollment offers and incentives. And yet, premium customer loyalty programs (often called VIP, Membership or Paid Loyalty) are paving new ground in this mature field.
Is premium loyalty right for your brand? Find out in our upcoming Expert Insights webinar.
WHEN: Thursday, June 14, 2018 | 12:30pm – 1:30pm CST
WHAT YOU WILL LEARN:
- What is premium loyalty?
- Free vs. Fee: What type of loyalty program is right for your brand?
- Will customers pay for loyalty?
- In free loyalty, what is the risk?
- Who’s doing premium loyalty well?
Meet the Presenter
Chis Duncan, Chief Marketing Officer at Inte Q, helps clients Create Customer Love for their brand. Duncan was most recently the Vice President, Digital and CRM Marketing at Kohl’s Department stores, leading their digital transformation and launching their award-winning loyalty program. Prior to that, Duncan was Vice President of Marketing for OfficeMax, leading their B2B and B2C global marketing teams