Measurement & Analytics
You’re driving sales. We’re here to help. We’re the marketing department for your marketing department. Recognizing that loyalty members spend 4X as much money and shop your stores twice as often, executives cite customer retention as the #1 strategic priority for their companies. While every marketer is eager to grab the loyalty brass ring, it’s important to understand that your brand - and the relationship you have with your customers - is unique. As such, your conversations should line up to create a one-of-a-kind experience. We all come in different shapes and sizes, and so should your CRM/Loyalty practice.
Dollars and Sense. Marketing accountability is under constant pressure. Budgets are tight, staffing is lean. Our mission is to improve your customer interactions in a way that is appealing to your customers, and affordable to your brand, with concise measurements and accountability. Let’s get this conversation started.
We set you up for success. Our customer engagement and loyalty programs are custom built for you based on the consumer data we’ve gleaned from our analytics and research.
We uncover what your competitors are up to, and how your customers are behaving to strategize the perfect customer relationship management (CRM) program. This big picture plan gives you the edge you need to compete. You’ll understand better how to achieve your business goals even under uncertain conditions. And our work is ongoing because we modify and optimize your program throughout its life cycle.
Get closer to your customers, and make your brand their choice. Let’s strategize!
It’s not just about having customer data. It’s about knowing what to do with it. Inte Q helps capture the data, and analyze it, so that when you communicate, you’re saying all the right things to your customers and prospects.
First, we’ll work with you to craft the right questions to ask to find not only the information you need now, but also the information you’ll need to know down the road. Then, we’ll process, analyze and learn from your customer data and research to guide your program strategy and structure with confidence.
So where do we go from here with all this great data? We help you design and implement customer relationship management (CRM) strategies and programs that are fully in-sync with your objectives. And we do it with your project Return on Investment (ROI) in mind. The result is cost-effective, creative solutions that make meaningful connections with customers. Let’s start to analyze!
No one wants to be a wall flower, so don’t let it happen to your customers. Know who is coming to your website, your store, and what they’re saying about your products, service, and brand. Consider where they’re spending their money with you. And, who is interacting with your brand, but not spending enough?
Some say it takes a village, we say it takes good data management and integration practices. Yet, efforts to heighten customer conversations are often hampered by a lack of infrastructure. We work with you to engage your customers with the right topic of conversation through smarter strategies, smarter segmentation, and a smarter use of technology. Let’s get to know your customers!
Now that we’ve built it – and feel good about it – let’s implement it. Inte Q is here to help you execute your plan every step of the way.
You save time and resources while we place your initiatives in motion:
Executing your plan through Inte Q means we’re constantly monitoring the operation, while keeping a strategic eye for new opportunities. You receive regular performance data metrics and reports as well as full support to help you execute effective programs. Let Inte Q be the extension of your marketing and creative teams. Let’s execute!