Customer Programs

loyalty and crm

Loyalty and CRM

membership services

Membership Services

merchandise solutions

Merchandise Solutions

Loyalty and CRM

Developing and managing Customer Relationship Management and Loyalty Programs are important to retain your customer’s relationship with the brand. Using insight and data to drive those strategies is critical in maximizing marketing effectiveness.

There are two major categories in this services group:

  • Company Funded - in this category, the company funds the program and offers it to their customers at no cost to them as a value-add to enhance the value proposition.
  • Customer Funded - in this category, the customer is paying for access to “members only” benefits.  Programs that are paid for by the customer can either be a VIP level program that sits on top of a free company pay program or it can be a program where the only option to join is funded by the customer.
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Membership Services

As a full-service multi-channel marketing company, we offer subscription-based retail, wholesale, and co-branded membership programs. Our money-saving offerings are designed to enhance your brand and deliver significant savings and peace of mind to your customers through affordability and superior value.

  • Relevant, valuable products and ongoing new product development ensure that we meet the changing needs of your customers
  • Integrated Marketing 
    Online: post transaction, shopping cart abandonment, site abandonment solutions and targeted offers
    Offline: customer-specific modeling allows for successful mail, telephone and other innovative approaches
  • Bilingual Onsite Customer Service
  • Testing, modeling and analysis matches the right product, with the right customer, at the right time, through the right marketing channel
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Merchandise Solutions

Our merchandise division introduces unique product lines to a broad market. By continually testing to various demographic groups, we are able to recommend product categories that are targeted to fulfill your online, catalog and retail needs, from individual products to entire shopping programs.

Our Billing Statement Insert Program

The Billing Statement Insert Programs allow advertisers to market directly to cardholders. Statement mailings provide a cost-effective means of generating leads, promoting products and enhancing brands. By placing your advertisements in billing statements, you will be reaching a highly responsive, captive audience. Here’s how:

  • Billing statements are guaranteed to be opened
  • Your offer is delivered via first class mail
  • High level of exposure and an implied endorsement from the card issuer/brand
  • Targeted to known credit-worthy cardholders
  • Marketing messages delivered at a fraction of the cost of other direct marketing channels
  • Limited competition — Category exclusivity can be guaranteed
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Creating Customer Love

inteq

Creating Customer Love