FPO
Solutions that Scale
We help you get the maximum value from your data through flexible solutions that are designed to accelerate your business.
Genesis Customer Engagement Platform
Our platform is flexible and configurable to meet your profile unification, customer segmentation and loyalty needs.
Genesis Provides:
- Unified customer profile to support your marketing efforts
- Dynamic, multi-dimensional segmentation for cross-channel marketing
- Prebuilt and predictive segments driven through AI and machine learning
- Out-of-the-box integrations that allow you to connect to your marketing and activation tools
- Our proprietary Loyalty IQ module for points-based programs
- Configurable reports and dashboards utilizing your data
Customer Behavior Analytics & Insights
We deliver customer insights and strategic action plans through both short-term and retainer-based client engagements.
Our Experts Provide:
- Ad hoc analysis to formulate quick insights and solve immediate problems when you can’t wait for, or don’t have, internal bandwidth
- Quick turnaround on projects eliminates the need to wait for scheduled reports and internal resources
- Program evaluations, advanced data analytics and business intelligence that allow you to make an impact on your business in the short term
Email Operations and Strategic Services
We will act as an extension of your team to provide email campaign operations, management and strategic services.
Our Email Team Provides:
- Technology agnostic experts, with extensive experience in industry leading email service platforms – including Cheetah Digital, Marketo, Salesforce Marketing Cloud and more
- Rapid setup and deployment of test and learn plans to optimize customer engagement and ROI
- Experience translating business rules into automation criteria, so your campaigns drive desired results