Advanced Email Strategy – Our Approach

Email generates $38 for every $1 spent graphicIn the context of email marketing strategy, Inte Q takes a deep dive into customer engagement and the meaningfulness of each action a customer takes. With this approach, we take a step back and examine the factors driving customer action, and the overarching goals of the business.

A key concept of our email marketing approach centers on the validation of set benchmarks such as:

  • Do we have the right benchmarks in place?
  • Do the benchmarks lead to the actions we want a customer to take?
  • Does the CTA in the email lead to a higher conversion rate or improve brand interaction?

If email recipients do not respond positively, we need to apply further analysis and continual testing, seeking answers to questions such as:

  • Does the landing page need enhancement?
  • How does the approach compare to competitor campaigns?
  • Does the email fit with the brand’s typical messaging?
  • What do customers know about and expect from the brand?
  • What is the goal for future customer communications?

To reach accurate conclusions, we apply a multi-tiered testing approach, focusing on validation and optimization.

From using your existing data to draw conclusions about your customers and advance personalization, to email deliverability services, we have the tools and skillset needed to improve your email marketing ROI.

Is There a “Perfect Email” Approach?

Much has been written about what it takes to craft the “perfect” email. By applying both art and science, we can get closer than you might expect. Check out the resources below to learn more. Or, contact us!

Resources

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