There are many reasons driving retailers to implement a formal loyalty program, but not all of these mean yours will automatically be successful. You have to ask yourself how to go about designing a program that will accomplish your goals and meet the three crucial criteria.
Inte Q has found loyalty programs must be:
- Appealing to your audience
- Affordable to the brand
- Measurable
Building a loyalty fortress around the customer base begins with designing a program that is appealing to customers and supportive of brand success. This is determined through measurement of program performance. Are you reaching your defined program objectives and overall ROI?
Not currently satisfied with your loyalty program? Contact Inte Q and gain a whole new perspective on ROI.