73% of consumers say loyalty programs should be a way for brands to show how loyal they are to them, but…

…66% of marketing executives say the programs should be a way for consumers to show how loyal they are to their business.*

You may be asking your customers to be loyal to you, but there is another factor you may not have considered: What are you doing to be loyal to them?

Great customer service is the simple answer to this question.

Another answer is to make sure you recognize them as individuals beyond just a collective customer base. When customers feel valued in a personal way, the experience shifts their perception and they become advocates for your brand.

What else can you be doing to improve the customer experience in 2018? Download our 2018 Customer Loyalty Guide to find out.


Source: KiteWheel