Leading customer engagement agency, Inte Q, recently announced their upcoming Identifying Wasted Media Dollars: Optimizing Digital Spend webinar occurring on Thursday, June 11th at 12:00 PM CST. The webinar will be hosted by Matt Butler, Co-Founder of Bonsai Data Solutions, a strategic ally in partner with Inte Q.

As the COVID-19 pandemic continues to disrupt almost all economic activity, businesses everywhere are looking for ways to save money by reducing costs and expenses. One area that can be heavily impacted is marketing and media investment. These operations are vital to the success of engaging customers yet are most commonly the first on the chopping block.

This webinar will teach marketers and business developers across the nation how to identify key areas in which brands could be wasting valuable digital media dollars.  Attendees will learn how the myriad of marketing technologies available can overlap and generate wasted media spend.  This webinar will leave attendees with a better understanding of how to streamline their marketing stack as well as maximize returns and enhance customer experience.

Hosted by Matt Butler, a founding member of Google’s analyst organization and Co-Founder of Bonsai Data Solutions, this webinar will unpack and explore real-world examples of wasted impressions and poor customer experience.

Matt Butler has served the Retail, Consumer Goods, Restaurant, Travel, and Finance industries for more than 14 years. He has strategically planned billions in digital marketing investments and realized impressive returns. Matt also served as Google’s exclusive digital analytics adviser for a more than 40 Fortune 500 companies including Procter & Gamble, Coca-Cola, Sears, Kohl’s, State Farm, Best Buy, and more.

This webinar is a complimentary resource provided by Inte Q to help brands use available data to optimize their marketing efforts at such a critical time.


About Inte Q 

Inte Q is an insights and activation agency that develops data-driven strategies to help brands create Customer Love® – turning casual shoppers into brand loyalists. With a deep understanding of customer engagement, the company builds effective customer engagement strategies, campaigns and experiences for its clients. 

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