Leading customer engagement and loyalty strategy agency, Inte Q has just announced the official release of a new version of its proprietary Customer Love Score®.
The Customer Love Score® was first released in March 2019 as a tool to help companies measure loyalty and the emotional connection customers have with a brand. The first release of the product focused on providing brand-level and social media metrics, relative to the competition, to uncover insights that drive strategic decision making.
Launched in January 2020, one of the new key features in Customer Love Score® Version 2.0, is the ability to provide scores at the individual customer level. The product uses Artificial Intelligence and machine learning to analyze and evaluate more than 80 different metrics, determining the emotional connection each individual customer has with a brand. Individual-level scores provide valuable insights into every customer on a brand’s customer file including Customer Love Score®, customer lifetime value, share of wallet, future spend, next visit, retention probability, and more.
Individual scores give brands the ability to create advanced targeting and personalization strategies that drive incremental results. Combining individual-level scores, brand level metrics, competitor metrics, social media monitoring, and social listening the newest release of the Customer Love Score® is unlike any other product on the market, it’s a powerful toolset for today’s brand and loyalty marketers.
“Using the score as a centerpiece to optimize our loyalty programs and drive personalization strategies has been a game-changer for our clients. Its application for influencing campaign targeting has demonstrated an incremental 24% transaction lift and a 15% increase in ROI over traditional targeting methods,” said Chris Duncan, President, Inte Q. “The new version of the score includes loads of new metrics on every customer, making it an even more effective toolset for our clients.”
About Inte Q
Inte Q is an insights agency that develops data-driven strategies to help brands create Customer Love® – turning casual shoppers into brand loyalists. With a deep understanding of customer engagement, the company builds effective customer engagement strategies, campaigns, and experiences for its clients.