By focusing on emotional relationship building, brands are able to increase wallet share and turn their best customers into their biggest advocates.
Our emotions have been proven to be a bigger driver of our purchasing decisions than what we actually know about a brand. In fact, emotions are the driving factor behind all buying decisions. – And retaining emotionally loyal customers actually COSTS LESS than retaining customers who are simply transactionally loyal.
Inte Q has developed a proprietary Customer Love Score® that accurately measures the emotional connection customers have with a brand and provides a new approach to refining marketing strategies and strengthening customer loyalty. In their recently released Customer Love Index®, Inte Q publishes the Customer Love Scores® for leading brands – including Starbucks, Google, Amazon, and more.
What’s Inside the Customer Love Index®?
From banking to hospitality, to technology and many more, the Customer Love Index® explores consumers’ emotional loyalty to leading brands across numerous industries. By taking a deep-dive into emotional, social, and overall brand data, Inte Q uncovers key insights into what makes these brands successful and what factors contribute to consumers’ ‘love’ for these brands.