Considerations for Making the Most Out of This Robust Tool

The below content was originated from an article published by on December 17, 2020.

Salesforce Marketing Cloud, a robust digital marketing tool, offers a wide range of capabilities to assist organizations of all sizes to get more value out of their marketing efforts. However, it can be challenging to know where to start when it comes to Salesforce Marketing Cloud implementation.

Let’s dive into the world of Salesforce Marketing Cloud with a checklist to ensure that your success-driven organization is set up for success.

Salesforce Marketing Cloud Consideration Checklist:

1. You Will Need Assistance

To make sure Salesforce Marketing Cloud Implementation meets your business needs, the strategy should be planned and executed well. There is no denying the fact that Salesforce is a powerful customer relationship management (CRM) that comes with hundreds of features. From the outside, everything appears so easy to set up and run.

However, things are not as easy as they appear in the first place, especially when it comes to implementing. Consider a Registered Salesforce Marketing Cloud Partner to Assist with Implementation.

2. Think Strategy Before Tactics

You may find it hard to accept, but a big majority of business owners and marketers treat Salesforce Marketing Cloud as just a powerful email tool when, in fact, it is a business-focused solution above all other functions. This is precisely the reason why your organization needs a reputed Salesforce Marketing Cloud Implementation Partner that spends quality time to know your business and takes a strategic approach to integrations, migrations, campaign planning and more.

3. Focus on Data, Data, And Data

Data is critical and of paramount importance for your business targeting and personalizing its digital marketing efforts. Therefore, it does make sense for you to start with your data model at the earliest and understand what kind of data is required by your business, what data you already have, and what data you will find to explore and utilize. You must always remember not to just plan for your immediate needs but instead on how your business can be flexible for the future too.

4. Set Realistic Functionality Goals

Salesforce Marketing Cloud, a robust customer relationship management (CRM) platform for marketers, comprises many products such as Email Studio, Social Studio, Journey Builder, Advertising Studio, and Mobile Studio. However, it is challenging to implement all of them at once. You should first concentrate on which features will be more relevant and useful for you. Over a period of time, you can incorporate Marketing Cloud products, services, and capabilities as your familiarity with them grows.

5. Work Closely with an Industry Expert

There is a good reason why you can find Salesforce Implementation Partners in the Salesforce ecosystem. They have teams of certified and experienced Salesforce Marketing Cloud Email Specialists that can assist you with almost everything in the context of Salesforce Marketing Cloud capabilities.

Getting Started

We help marketers leverage the full power of Salesforce Marketing Cloud to personalize email communications – and reach the right customers, at the right time with the right message. Inte Q’s team of Salesforce Marketing Cloud Certified Email Specialists.

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