Customers are willing to pay for program benefits if they perceive value.

“If people are truly loyal customers of your brand, they’ll be willing to pay for access to premium benefits – as long as they feel they’re getting value. The key is to provide benefits that are unique and relevant to your brand and deeply resonate with your customer.

If you are able to enhance your customers’ daily lives, they will continue to interact with your brand.”

– Chris Duncan, CMO, Inte Q