Marketing Automation Manager

At Inte Q we are a Customer Engagement Agency. We leverage innovative technology and people power to help our clients create stronger customer connections.

We are looking for a multifaceted Marketing Automation Manager. The ideal candidate will have experience managing email campaigns within Salesforce Marketing Cloud, including audience segmentation, HTML coding, A/B testing, campaign deployment and reporting. The candidate will have a strong attention to detail and time management skills with a sense of accountability for their work. They will be comfortable working directly with clients as well as a variety of departments within the agency.

Duties and Responsibilities:

• Develop, test and execute email automation campaigns
• Experience using SFMC, including Journey Builder, Email Studio, Contact Builder, and Automation Studio
• Act as subject matter expert in the Salesforce Marketing Cloud account, integrated databases and connected systems
• Identify target audiences by leveraging external tools and platform segmentation features, such as filters, queries and automations
• Participate in large-scale strategic projects involving multiple systems and cross-team partnerships
• Incorporate testing methodology along with internal stakeholders to improve campaign effectiveness
• Collaborate with clients to understand campaign goals and implement a regular cadence for communicating progress and results
• Provide Salesforce Marketing Cloud training and advanced platform support
• Troubleshoot and resolve complex marketing automation and platform issues
• Engage in strategic and technical discussions with internal team members and client contacts

Job Requirements:

• Solid understanding of Salesforce Marketing technology solutions (i.e Marketing Cloud, Pardot, etc.).
• Proficiency in HTML, CSS, JavaScript and AMPscript development
• Hands-on experience with email marketing best practices including audience segmentation, A/B testing, implementation and deployment.
• Thrives in a fast-paced, changing environment with the ability to work independently.
• Have excellent verbal and written communication skills
• Positive attitude and ability to work collaboratively with cross functional teams
• Knowledge of other ESPs (Iterable, Cheetah, Marketo etc) is a plus
• Marketing Cloud Email Specialist or Developer certification is preferred
• Bachelor’s degree required

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• 3-5 years of relevant experience
• Bachelor’s degree required

Language Ability:
Ability to read, analyze, and interpret general business requirements. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

Reasoning Ability:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:
Basic MS Office.

Supervisory Responsibilities:
Email Operations Coordinator
Digital Graphic Designer and Creative Coordinator

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to walk. The employee is occasionally required to stand; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear. Occasionally, the employee may lift and /or move up to 10 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust.