Getting Email Back to “Normal” Amidst the COVID-19 Pandemic

Author: Jason Sisley Founder / EVP of Strategy, Inte Q Unemployment rates are…


5 Ways to Remove Friction During This Short Holiday Shopping Season

This article was written by Amit Sharma, the founder and CEO of Narvar-, a…


Retaining Customers After the Holiday Season

Holiday shoppers spent more than ever before in 2018. Estimates show that…


Unwrapping an Effective Strategy and Where It Comes From

Quick service restaurant industries, such as Chipotle, has become a highly…


Level Up Your Customer Experience to Omnichannel

Written by Michele Marzan, a chief strategy officer of MainAd, an advertising…


Review Us, But Don't Be Too Nice

In the Nov/Dec 2018 issue of SMM Sales & Marketing Management, “Review us,…


Elevating The Customer Experience

In the March/April 2019 Issue of SMM Sales&Marketing management, Tim…


Delivering Better Customer Experiences

In the Summer 2019 issue of the Target Marketing magazine, Heather Fletcher…


How Retailers Should Look At Prime Day

Loyalty Content Specialist, Jim Tierney, writes about a tactic Amazon uses to…


Marketing In The Era Of Customer-Love Change

VP of Product Marketing and Strategy for Adobe Marketing Cloud, Suresh Vittal,…


Customer Engagement Strategies Are Changing: What are the New Rules?

An article titled, "The New Rules of Customer Engagement," written by Wendy…


Brand Loyalty: The Secret Behind Razer’s 10 Million+ Followers

The below article was originally published by Sprout Social, written by…


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Time to Prioritize Customer Referrals

In the May/June 2019 Issue of SMM Sales & Marketing Management, John Weil,…


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How Do Customers Connect?

How Consumers Typically Interact With Their Favorite Brands When looking at…


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The Growing Importance of Charity Amongst Millennials

A recent Forbes study indicated 81% of Millennials expect brands to go above…


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Feeling the Brand Love

Before exploring how to connect with customers through an engaging loyalty…


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Driving Growth Through Customer Connections

Today’s loyalty programs remain overly focused on discounts and often overlook…


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Building Customer Loyalty, One Connection at a Time

As a result of the widespread adoption of loyalty programs by brands,…


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Disney Leads in Driving Emotional Connections

This article was originally posted by Loyalty 360, on February 20, 2019,…


What Keeps Chief Marketing Officers Up at Night?

The below article was written by MARIANNE WILSON originally published by Chain…


Holiday Shopping and Rewards: 7 Ways to Improve Your Loyalty Program

The busiest time of the year for shopping is approaching. The strongest brands…


Customer Loyalty Program: How to Design a Program that Will Excel

There are many reasons driving retailers to implement a formal loyalty program,…


Customer Loyalty: Engage. Differentiate. Generate Massive Returns.

Recent research shows that premium loyalty programs, those which customers pay…


With Free Loyalty, What's The Risk?

A free loyalty program poses little risk to consumers. You’re often required to…


Is Premium Loyalty Right for Your Business?

When it comes to loyalty programs, retailers often struggle to decide whether…


What is Premium Loyalty?

Just about any time you visit a retailer, you’re asked if you are part of their…


Embrace Omni-Channel Experiences

Look around. How many internet connected devices do you have within arm’s…


Go Beyond "Likes" with Your Social Data

It’s not just about likes…brands need to see the bigger social media picture.…


NCAA Tournament Upset Spikes Customer Engagement at Little Caesars

This article, originally titled, UMBC’s Historic NCAA Tournament Upset Makes…


Win with Mobile

In 2018, more people will want to shop from their mobile devices than ever…


Why Paid Memberships Are the New Loyalty

The below article was originally published by businessoffashion.com, written by…


New Research — Omnichannel Marketing: The Key Customer Experience

The below is an excerpt from "Omni-Channel Marketing: The Key to Unlocking a…


What is Hyper-Personalization?

If we know so much about our customers, why do we speak to them as if we don’t?…


Do You View Customer Loyalty as a Two Way Street?

73% of consumers say loyalty programs should be a way for brands to show how…


Loyalty Tip: Think Beyond Products & Purchases

Today’s consumers no longer want to simply purchase a product – they want to…


Putting the Customer at the Heart of Every Decision Helps Elevate Brand Loyalty at Abercrombie & Fitch

This article, written by Jim Tierney, was originally published by Loyalty 360…


With Adidas, Personalization is Key

Recent News: Adidas shuns TV ads; launches new app focused on personalization…


How to: An Omnichannel Approach to Beating Amazon This Holiday Season

The article below, written by Andrew Fegley was originally posted by…


The Best Loyalty Programs Go Beyond Rewards

The article below was originally written by Shep Hyken  and was published by…


Is Your Retail Loyalty Program Losing Relevancy?

“Today’s empowered consumers want more than points and discounts in exchange…


Amazon Prime: The Ultimate Paid Membership Success Story

Amazon Prime is an outrageously successful membership program with the stats to…


Riding Loyalty's Wave

How paid-tier programs are stirring up customer engagement With the abundance…


Who's Doing Premium Loyalty Well?

Here are a few examples of brands that understand how to bring value-add…


Is Premium Loyalty Right For You?

Brands are experiencing a significant shift in what consumers want, and premium…


Will Customers Pay For Loyalty?

Customers are willing to pay for program benefits if they perceive value. "If…