Strategies to Drive Your Business
We provide the deep customer analytic insights you need to grow your business — and the action plans on how to maximize the value of every customer connection.
Customer Lifecycle Analytics
Gain a complete picture of the customer journey with advanced analytic strategies that compile all sources of customer data. By recognizing behavior patterns for customers at each stage in the journey, you enable the most effective acquisition and customer retention strategies to increase revenue.
Marketing Personalization
With a 360-degree view of customer data, you’ll be able to launch highly targeted, personalized marketing campaigns that drive your business forward. Detailed customer personalization comes from understanding your customers’ stories and helps develop authentic connections with them.
Customer Insights and Decisioning
Draw on our team of data science experts to maximize the value of your customer data. We help you uncover customer insights from your data and develop data-driven strategies for increasing customer lifetime value, ROI, retention, and more.
Campaign Analysis and Test Design
Advanced campaign testing strategies allow you to optimize ROI for your marketing spend. We take a deep dive into your performance data with strategies like A/B testing, multivariate testing, and more to offer strategic recommendations for maximizing your campaign budgets.
Emotional Loyalty Measurement
Gain accurate measurements of customers’ emotional loyalty and uncover insights that drive strategic decision-making. We analyze and evaluate more than 80 different metrics, including Net Promoter Score, real-time social media data, proprietary brand and competitor research, and first-party transaction data.