Data Quality, Data Hygiene

Gain Confidence in Your Data Quality

Deliver personalized and relevant marketing messages with accurate, comprehensive customer data. Our at-a-glance data health dashboards come with a full data quality assessment and an action plan to accelerate business growth.

Improved Targeting

Our team takes a deep dive into your data and provides recommendations to improve quality – increasing your accuracy in analytics and targeting – leading to better insights and higher ROI. You may also increase your advertising reach across direct channels including mail, email, and more. Improve your digital targeting by using our easy integrations to improve onboarding match rates at Google, Facebook, and more.

 

Enhanced Personalization

Today’s customers expect a personalized and relevant message. By connecting disparate and disjointed data sets, we create a 360-degree view of your customer. Allowing for a better understanding of each customer’s behavior and improved personalization strategies. Our analysts make strategic recommendations on how to enhance your data to further personalize communications and increase ROI.

 

Data Health Dashboards

Our Data Health dashboards give you an at-a-glance view at the health of your data. Quickly view the number of records with incomplete or missing information, collection match rates, number of households, percentages of active customers, and more. Data health indicators highlight areas for data improvement.

 

Data Cleanse and Data Enhancement

By taking a deep dive into your data with our data quality audit, we estimate the number of “fixable” records you may have. Cleanse services include CASS and Address Correction, NCOA, ECOA/EVOA. Enhancement services include email and phone append and reverse appends, demographic appends, trigger, life-stage appends, look-a-like prospecting, customer matching, and more.