customer loyalty, loyalty design

Customer Loyalty Programs that Drive ROI

We understand that loyalty programs are not one-size-fits-all. We develop your loyalty program from the ground up or assess your existing programs to help you improve customer retention and drive ROI.

Increase Customer Retention, Loyalty, and Engagement

Loyalty design is a continually evolving marketing landscape that requires agility and robust planning to leverage effectively. Our flexible approaches to customer engagement allow you to approach customer loyalty programming using methods designed for your business, with the latest industry best-practices on your side.

 

Our Loyalty Design Process

Our customer loyalty program design process begins with a detailed program analysis. We use this insight to shape strategic loyalty program recommendations tailored to your business and the unique qualities of your customer base.

Loyalty Design, customer loyalty

 

Gather and Summarize Stakeholder Feedback

A key part of our loyalty design phase is to gather input on the key objectives of the loyalty program and marketing initiatives. The program design and measurement plan should align with your organization while being financially feasible and driving value for the customer.

 

Gather and Summarize Customer Feedback

We create and receive customer insights and feedback through quantitative research. The survey gathers feedback on shopping selection triggers, selection priorities, impact of a loyalty program, and more.

 

Assess the Competitive Environment

We identify the marketing efforts and loyalty programs offered by competitors, providing synopses of best-in-class retail programs to compare and contrast loyalty program options.

 

Design Loyalty Program Structure and Model Financials

We perform an in-depth analysis of your customer and transaction data. This is a key critical part of any loyalty or CRM initiative. Once complete, we develop program structures based on your customer data with the objective to drive incremental purchase behavior at a reasonable cost.

 

Technology Assessment

We outline the various customer data inputs and outputs and identify gaps within your technology landscape. We then deliver a systems integration outline and marketing eco-system diagram based on current and near-term platforms.