NEW REPORT: Measuring Emotional Loyalty to Craft Stores

The total market size of the craft industry is worth over $36 billion today, and craft supplies are sold at more than 75,000 retailers across the country. Crafting is becoming less of an outdated past time and more of a creative outlet for self-expression across many different demographics. Nearly two-thirds of U.S. households participate in at least one crafting activity and today’s crafters are the youngest they’ve ever been. Millennials make up 41% of crafters and these numbers are growing.

Customer Love Scores - Craft Stores

The Customer Love Index®

Inte Q’s Customer Love Index® explores consumers’ emotional loyalty to leading brands across craft retailers: Hobby Lobby, JoAnn Fabrics, and Michael’s.

Download the full report today to uncover what contributes to “love” in the craft store industry.

About Inte Q

By using the Customer Love Score® as the centerpiece of campaign targeting, Inte Q has consistently seen an incremental 24% transaction lift and a 15% increase in ROI over traditional targeting methods. In addition to accurately measuring consumers’ emotional connection through the Customer Love Score®, Inte Q provides loyalty strategy, management, and measurement services, a dedicated paid loyalty program offering, and recently launched a personalization practice focused on helping clients personalize marketing at scale and maximize ROI.

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