Build data-driven campaigns across all channels with Omni IQ. Delivering the right message at the right time to your most valuable audiences is the key to deepening customer relationships. By designing smart audience segments and dynamic campaigns, every campaign you send can speak to individual customers.

Advanced Technology

  • Drag-and-drop segmentation tools
  • Quickly create sophisticated audiences from millions of records
  • Easily create campaigns for any channel
  • Leverage reusable assets, including audience segments, content blocks, and creative
  • Activate relationships between data points to create a single, actionable profile on each customer
  • Reach people around the world securely and at scale with advanced SMS API
  • Create and deliver mobile coupons and offers to customers based on location, past offer usage, and CRM and loyalty system triggers

Flexible & Scalable Platform

  • Use APIs and webhooks to build an innovative, custom marketing stack with seamless integrations into first and third-party applications
  • Easily create and modify tables and feeds so you can quickly adapt your database strategy to market needs without programming knowledge
  • Build and deliver campaign messages at enterprise scale and maximize customer engagement with dynamic content and personalization
  • Optimize campaigns before sending with responsive previews, content proofing and automatic A/B testing
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Reporting

  • Use the visual reporting toolset to track the performance of campaigns in real-time
  • Identify which programs, audiences and messages deliver the highest customer engagement so you can allocate resources where they have the most impact
  • Easily share reports and dashboards directly from the platform
  • Create custom views to keep different stakeholders updated on campaign progress