PROBLEM

This large department store retailer, specializing in American discount men’s and women’s clothing and accessories, was looking to add a customer loyalty program to their existing private label credit card and CRM program. They wanted to decrease their dependence on coupons while capturing more customer data. The current credit card and CRM programs were not capturing a significant portion of sales and the current CRM top-tier benefits had significant cost.

INTE Q SOLUTION

We developed a loyalty program that seamlessly integrated the loyalty structure with private label and co-brand credit cards. This loyalty program is fully integrated with the store credit card and delivers value above and beyond the existing CRM + credit card (PLCC) program. Implementing this program eliminated this brand’s dependence on coupons.

RESULTS

3.3%

Increase in Comp Sales

52%

Increase in Engagement from New Customers

23%

Increase in Spend per Member

17%

Transaction Increase from Top 20% of Members

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