What is Customer Love®?

The best brands on earth have one thing in common: They actually matter to people.

Those people will defend and evangelize the brands they love passionately. We call this Customer Love® and we have focused our entire agency on building and increasing the love customers have for your brand. But it is more than just a purpose or some theory. We believe we can measure ‘Customer Love’ –  the emotional connection a customer has with a brand –  to predict and influence company performance.

Leveraging Artificial Intelligence and machine learning, the Customer Love Score® analyzes and evaluates more than 80 different metrics, including Net Promotor Score, real-time social media data, proprietary brand research and first-party transaction data to accurately measure the emotional loyalty of each individual customer.

Customer Love Score Inte Q Genesis Customer Engagement Platform Video on laptop, increase customer engagement

How It Works

Measurement

Use the Customer Love Score® to measure customer loyalty and the emotional connection to your brand

Strategy

Develop advanced targeting and personalization strategies based on the Customer Love Score®

Activation

Activate against the strategies through both traditional and digital channels

What It Does

Compare Your Brand to Competitors

The Customer Love Score®provides brand-level and social media metrics, relative to the competition, to uncover insights that drive strategic decision making. The score pinpoints which specific brand traits mean the most to your customers. Whether it’s reliability and trust, or modernity and excitement, the Customer Love Score® tells you exactly how to target the values of both your new and returning customers.

Identify Social Media Opportunities

As social media continues to play an increasingly large role in brand health, it’s important to understand what consumers are saying. The Customer Love Score® takes a deep dive into how consumers talk about your brand, and your competitors. Understand your social share of voice, reach and engagement compared to competition, and adjust your social strategies accordingly. Measure earned media, identify influencers, understand social sentiment, and more.

Improve ROI with Advanced Campaign Targeting

Inte Q’s proprietary Customer Love® algorithm analyzes behavior while adjusting for seasonality, demographics and other co-variates; it creates individual-level metrics for each customer on a client’s customer file including:

  • Customer Love Scores®
  • Net Promoter Score
  • Share of Wallet
  • Customer Lifetime Value
  • Future Spend
  • Next Visit
  • Retention Probability
  • And more…

Individual scores give brands the ability to create advanced targeting and personalization strategies that drive incremental results.

“Using the score as a centerpiece to optimize our loyalty programs and drive personalization strategies has been a game-changer for our clients. Its application for influencing campaign targeting has demonstrated an incremental 24% transaction lift and 15% increase in ROI over traditional targeting methods.  The new version of the score includes loads of new metrics on every customer, making it an even more effective toolset for our clients.”

– Chris Duncan, President, Inte Q

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