SHC Direct LLC, a leading customer loyalty program and CRM services provider, is changing its name to Inte Q™ and introducing a patented new technology enabling retailers to fund gift and loyalty reward cards at the time of use instead of funding when cards are issued.

Launched in 1998, the SHC Direct name combined a legacy identity and expertise in direct consumer engagement.   Despite major advances in retail customer acquisition and retention services, the SHC Direct name was frequently equated with direct mail, which represents only one aspect of the company’s services.  Inte Q (pronounced “inteh-que”) better reflects the company’s complete scope of intelligent analytic, strategic and delivery services.  In conjunction with the new name, the company is launching its new website,

Inte Q’s new just-in-time funding technology for online and in-store consumer programs technology has the potential to change loyalty and gift card program cost structures for retail marketers.  Retailers will potentially save tens to even hundreds of thousands of dollars per year by eliminating funding costs associated with cards that are never used and delaying the funding of others until their first use.

“Inte Q associates with ‘intelligence’ which describes our current range of services as well as our development path for future services,” said Jeffrey Harris, president of Inte Q.  ”Launching our new just-in-time gift and loyalty card funding technology, which has potential to change the fundamental cost structure of retail programs, perfectly underscores the logic of our new name.”

InteQ insight-based “smart marketing” starts with intense customer data analysis to reveal visit behavior, preferences and potential. Data insights translate to business strategy and marketing programs with ROI measurement built in as a core metric.  InteQ provides full service creative and production capabilities for resulting direct mail, e-mail, social and mobile campaigns.