FREE VS. FEE?: Will Customers Pay for the Right Premium Loyalty Program?

When it comes to loyalty programs, retailers often struggle to decide whether to offer a free loyalty program, or charge customers for the added benefits that a premium loyalty program offers.

With the abundance of loyalty programs available, consumers have become immune to enrollment offers and incentives. But still, premium customer loyalty programs (often called VIP, Membership or Paid Loyalty) are paving new ground in this mature field.

Is premium loyalty right for your brand?

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