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Customer Strategy

Observing, analyzing and creating strategies from customer behaviors. Using our proprietary research methods and advanced modelling techniques, Inte Q can help you learn what your customers are truly thinking and create acquisition strategies, retention strategies and more.

We work tirelessly to drive incremental profits for your business. Our team increases revenue by using data from third-party providers, your first-party data, proprietary modelling, surveys, social media, and more. Potential value analysis, customer lifetime value, churn, cross and up-sell models, digital content adoption models, and more are used to ensure your strategies yield profitable results.

Loyalty Program Design

With more than 20 years of experience building successful loyalty programs, we leverage our expertise in customer engagement and loyalty to provide you with a program recommendation grounded in data analytics and insights.

As part of our Loyalty Program Design services, we deliver a detailed evaluation of your environment and the competitive landscape, identify operational and technical opportunities and challenges, provide robust customer analysis and segmentation, build financial models to understand the impact of various loyalty structures, and provide a final recommendation and implementation plan for a CRM or loyalty program that will drive positive ROI for your business. Our recommendations may include points-based, non-points based, experiential programs and more.

Our Process

As part of our Loyalty Program Design process, we prepare a detailed program analyses and shape strategic program recommendations that are tailored for your business.

Process

Premium Loyalty Programs

With the abundance of loyalty programs, it’s no wonder consumers have become immune to enrollment offers and incentives. And yet, paid customer loyalty programs (often called VIP, Membership, or Premium Loyalty) are paving new ground in this mature field. In a tough competitive market, retailers as diverse as Amazon, Restoration Hardware and GameStop are using paid loyalty programs to take customer engagement, customer loyalty and incremental revenue to new heights.

Inte Q can drive significant impact to your bottom line through a loyalty program we manage for FREE when you launch a premium loyalty program with Inte Q.

How Does It Work?

To join a premium loyalty program members incur a fee. Like any loyalty program, premium loyalty efforts are designed to drive traffic and repeat purchase behavior back to your brand, but differ by introducing brand-building benefits to the consumer positioned as “members only.”

Engage Your Best Customers

Premium loyalty programs are designed to help brands engage their best customers. By providing a premium level of access to experiences, savings and added-value benefits that go beyond what a free loyalty program offers, you integrate your brand into a customer’s everyday lifestyle and strengthen the relationship they have with your brand.

Will Customers Pay for a Premium Loyalty Program?

Download our Premium Loyalty Resource to learn more about how Inte Q can help you employ your own loyalty program.

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Let’s Start Creating Customer Love® For Your Brand.