Unwrapping an Effective Strategy and Where It Comes From

Quick service restaurant industries, such as Chipotle, has become a highly…


Level Up Your Customer Experience to Omnichannel

Written by Michele Marzan, a chief strategy officer of MainAd, an advertising…


Review Us, But Don't Be Too Nice

In the Nov/Dec 2018 issue of SMM Sales & Marketing Management, “Review us,…


Elevating The Customer Experience

In the March/April 2019 Issue of SMM Sales&Marketing management, Tim…


Delivering Better Customer Experiences

In the Summer 2019 issue of the Target Marketing magazine, Heather Fletcher…


How Retailers Should Look At Prime Day

Loyalty Content Specialist, Jim Tierney, writes about a tactic Amazon uses to…


Customer Engagement Strategies Are Changing: What are the New Rules?

An article titled, "The New Rules of Customer Engagement," written by Wendy…


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Time to Prioritize Customer Referrals

In the May/June 2019 Issue of SMM Sales & Marketing Management, John Weil,…


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Building Customer Loyalty, One Connection at a Time

As a result of the widespread adoption of loyalty programs by brands,…


What Keeps Chief Marketing Officers Up at Night?

The below article was written by MARIANNE WILSON originally published by Chain…