Level Up Your Customer Experience to Omnichannel

Written by Michele Marzan, a chief strategy officer of MainAd, an advertising…


Elevating The Customer Experience

In the March/April 2019 Issue of SMM Sales&Marketing management, Tim…


Delivering Better Customer Experiences

In the Summer 2019 issue of the Target Marketing magazine, Heather Fletcher…


Marketing In The Era Of Customer-Love Change

VP of Product Marketing and Strategy for Adobe Marketing Cloud, Suresh Vittal,…


New Research — Omnichannel Marketing: The Key Customer Experience

The below is an excerpt from "Omni-Channel Marketing: The Key to Unlocking a…


Do You View Customer Loyalty as a Two Way Street?

73% of consumers say loyalty programs should be a way for brands to show how…


Loyalty Tip: Think Beyond Products & Purchases

Today’s consumers no longer want to simply purchase a product – they want to…


Who's Doing Premium Loyalty Well?

Here are a few examples of brands that understand how to bring value-add…