Customer Loyalty Program: How to Design a Program that Will Excel

There are many reasons driving retailers to implement a formal loyalty program,…


What is Premium Loyalty?

  Just about any time you visit a retailer, you’re asked if you are part…


Free vs. Fee: Will Customers Pay for the Right Premium Loyalty Program?

VIP, MEMBERSHIP OR PREMIUM LOYALTY PROGRAMS With the abundance of loyalty…


Go Beyond "Likes" with Your Social Data

It’s not just about likes…brands need to see the bigger social media picture.…


NCAA Tournament Upset Spikes Customer Engagement at Little Caesars

This article, originally titled, UMBC’s Historic NCAA Tournament Upset Makes…


Why Paid Memberships Are the New Loyalty

The below article was originally published by businessoffashion.com, written by…


What is Hyper-Personalization?

If we know so much about our customers, why do we speak to them as if we don’t?…


Do You View Customer Loyalty as a Two Way Street?

73% of consumers say loyalty programs should be a way for brands to show how…


Loyalty Tip: Think Beyond Products & Purchases

Today’s consumers no longer want to simply purchase a product – they want to…


Putting the Customer at the Heart of Every Decision Helps Elevate Brand Loyalty at Abercrombie & Fitch

This article, written by Jim Tierney, was originally published by Loyalty 360…