Go Beyond "Likes" with Your Social Data

It’s not just about likes…brands need to see the bigger social media picture.…


NCAA Tournament Upset Spikes Customer Engagement at Little Caesars

This article, originally titled, UMBC’s Historic NCAA Tournament Upset Makes…


Win with Mobile

In 2018, more people will want to shop from their mobile devices than ever…


Why Paid Memberships Are the New Loyalty

The below article was originally published by businessoffashion.com, written by…


New Research — Omnichannel Marketing: The Key Customer Experience

The below is an excerpt from "Omni-Channel Marketing: The Key to Unlocking a…


What is Hyper-Personalization?

If we know so much about our customers, why do we speak to them as if we don’t?…


Executive Insights Webinar: 10 Ways to Get More out of Your Customer Loyalty Program in 2018

In a world where competitors are simply a click away, customer loyalty is more…


Do You View Customer Loyalty as a Two Way Street?

73% of consumers say loyalty programs should be a way for brands to show how…


Loyalty Tip: Think Beyond Products & Purchases

Today’s consumers no longer want to simply purchase a product – they want to…


With Adidas, Personalization is Key

Recent News: Adidas shuns TV ads; launches new app focused on personalization…