Unwrapping an Effective Strategy and Where It Comes From

Quick service restaurant industries, such as Chipotle, has become a highly…


Level Up Your Customer Experience to Omnichannel

Written by Michele Marzan, a chief strategy officer of MainAd, an advertising…


Inte Q Names former CMO Chris Duncan President

Duncan To Enhance Programs Focused on Creating Customer Love™ Chris Duncan,…


Marketing In The Era Of Customer-Love Change

VP of Product Marketing and Strategy for Adobe Marketing Cloud, Suresh Vittal,…


What is Hyper-Personalization?

If we know so much about our customers, why do we speak to them as if we don’t?…


With Adidas, Personalization is Key

Recent News: Adidas shuns TV ads; launches new app focused on personalization…