Gain Confidence in Your Data Quality
Deliver personalized and relevant marketing messages with accurate, comprehensive customer data. Our at-a-glance data health dashboards come with a full data quality assessment and an action plan to accelerate business growth.
Improved Marketing Targeting
Sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data. Our team takes a deep dive into your customer data and provides recommendations to improve data quality – increasing your accuracy in analytics and marketing targeting – leading to better customer insights and higher ROI. You may also increase your advertising reach across direct channels including mail, email, and more. Improve your digital marketing targeting by using our easy integrations to improve onboarding match rates at Google, Facebook, and more.
Enhanced Marketing Personalization
Today’s customers expect a personalized and relevant message. By connecting disparate and disjointed data sets, we create a 360-degree view of your customer. Allowing for a better understanding of each customer’s behavior and improved marketing personalization strategies. Our data analysts make strategic recommendations on how to enhance your customer data to further personalize communications and increase ROI.
Data Health Dashboards
Our Data Health dashboards give you an at-a-glance view at the health of your data. Quickly view the number of records with incomplete or missing information, collection match rates, number of households, percentages of active customers, and more. Data quality indicators highlight areas for data quality improvement.
Data Cleanse and Data Enhancement
With our data quality assessment, we determine opportunities for data enhancement and data cleansing by estimating the number of “fixable” records you may have. Data cleanse services include CASS and Address Correction, NCOA, ECOA/EVOA. Data enhancement services include email and phone append and reverse appends, demographic appends, trigger, life-stage appends, look-a-like prospecting, customer matching, and more.