forrester wave, customer loyalty, inte q

Inte Q Receives Top Rating for Measuring Emotional Loyalty by Leading Research Firm

Inte Q, a leader in the loyalty marketing industry is proud to announce Forrester Research has given the organization the highest rating for Emotional Loyalty Measurement in the recently released report, The Forrester Wave™: Loyalty Service Providers, Q3, 2019.

The Customer Love Score®:
Measuring Emotional Loyalty

“A key pillar of Inte Q’s agency vision to ‘Create Customer Love®’ is their proprietary Customer Love Score®. This score quantifies the emotional connection a customer has with a brand using a combination of emotional, transactional, and brand data,” states Forrester.  This proprietary score leverages AI and machine learning algorithms to identify behaviors that indicate ‘Love’ for a brand. Using over 80 different metrics including proprietary brand research, social media listening and monitoring, and first-party transaction data, Inte Q creates a single score which accurately measures emotional loyalty.  The score also provides insights and performance metrics, such as NPS and share of wallet, relative to competition.

Using the Customer Love Score® Increases Marketing Performance

“Having a Customer Love Score® for each customer takes campaign optimization to a whole new level. Using campaign targeting has demonstrated a 24% incremental transaction lift and 15% increase in ROI over traditional targeting methods.  We are thrilled to bring these revenue-generating results to our clients“ said Chris Duncan, President, Inte Q.  “The Customer Love Score® revolutionizes targeting and ROI optimization. Using the score as a centerpiece to optimize loyalty programs and drive personalization strategies, has been a game-changer for our clients.”

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